Dheev, koj cov dej haus siab dua.

Cov hom dej haus cia siab rau ntim cov duab thiab tsim los kos rau hauv cov neeg siv khoom. Tam sim no lawv tab tom suav rau qhov tshiab slew ntawm tawv tawv txhuas cov kaus poom los ua kom pom tseeb rau cov neeg siv khoom tias lawv cov dej qab zib tshiab muaj kev noj qab haus huv dua li npias thiab dej qab zib hauv cov kaus poom ntawm cov qub qub.

Topo Chico, Simply thiab SunnyD tsis ntev los no tau tshaj tawm cov cawv cawv thiab cawv txiv hmab hauv cov kaus poom siab, nyias nyias, thaum Hnub Ib, Celsius thiab Starbucks tau nthuav tawm cov dej cawv thiab lub zog haus hauv cov kaus poom tshiab. Coke nrog Kas Fes tau tshaj tawm nyob rau hauv ib qho slim version xyoo tas los, ib yam nkaus.

Raws li yog piav qhia txog tib neeg, Pob, yog ib qho ntawm cov neeg tsim khoom loj tshaj plaws ntawm cov kaus poom txhuas, qhia txog "luv luv, leaner physique" ntawm nws 12 oz. sleek cov kaus poom piv nrog nws cov classic (tseem 12 oz.) stouter version.

Cov tuam txhab haus dej haus cawv yog tsom kom paub qhov txawv ntawm lawv cov khoom ntawm cov neeg coob coob thiab txuag nyiaj ntawm kev xa khoom thiab ntim nrog cov kaus poom tawv nqaij, hais cov kws tshuaj ntsuam thiab cov neeg haus dej haus.

Cov neeg siv khoom pom cov kaus poom slim raws li sophisticated, uas ua rau lawv xav tias sophisticated.

Aluminium cov kaus poom
Cov dej qab zib tau tshwm sim hauv cov kaus poom thaum ntxov li xyoo 1938, tab sis thawj cov dej haus txhuas tuaj yeem siv rau kev noj haus cola hu ua "Slenderella" hauv xyoo 1963, raws li lub koom haum Can Manufacturers, lub koom haum kev lag luam. Xyoo 1967, Pepsi thiab Coke ua raws.

Kev lig kev cai, cov tuam txhab dej haus tau xaiv rau 12 oz. squat qauv tso cai rau ntau chav tshaj tawm cov ntsiab lus ntawm lawv cov dej haus ntawm lub cev ntawm lub peev xwm nrog cov ntsiab lus muaj yeeb yuj thiab lub logo.

Tuam txhab uas muag txawm tau panned rau kev hloov mus rau slim qauv ua qauv. Hauv 2011, Pepsi tau tso tawm "siab dua, sassier" version ntawm nws cov khoom siv ib txwm muaj. Lub kaus poom, nthuav tawm ntawm New York's Fashion Week, muaj lub ntsiab lus: "Tus Tshiab Skinny." Nws tau raug thuam tias yog kev ua phem thiab National Eating Disorders Association tau hais tias lub tuam txhab cov lus hais yog "tsis xav thiab tsis muaj lub luag haujlwm."

Yog li vim li cas thiaj coj lawv rov qab tam sim no? Ib feem yog vim cov kaus poom slim tau pom tias yog tus hwm thiab tshiab. Ntau cov dej qab zib ntau zuj zus tau ua rau cov neeg siv khoom noj qab haus huv, thiab cov kaus poom ua rau lub cev muaj zog qhia cov yam ntxwv no.

Cov tuam txhab lag luam tau luam qhov kev vam meej ntawm lwm lub lag luam 'slim cov kaus poom. Red Bull yog ib qho ntawm thawj lub npe nrov rau cov kaus poom slim, thiab Dawb Claw pom kev vam meej nrog nws cov tawv seltzer hauv cov kaus poom dawb.

Cov kaus poom txhuas, tsis hais qhov loj me, yog ib puag ncig zoo dua li cov yas, hais tias Judith Enck, tus qub Environmental Protection Agency tus thawj coj hauv cheeb tsam thiab tam sim no tus thawj tswj hwm ntawm Beyond Plastics. Lawv tuaj yeem ua los ntawm cov khoom siv rov ua dua tshiab thiab tuaj yeem siv tau yooj yim dua. Yog tias littered, lawv tsis ua rau muaj kev pheej hmoo zoo ib yam li cov yas, nws hais.

Kuj tseem muaj kev txhawb nqa kev lag luam rau cov qauv siv tawv nqaij.

Hom tuaj yeem nyem ntau dua 12 oz. Dave Fedewa, tus khub ntawm McKinsey uas sab laj rau cov khw muag khoom thiab cov neeg siv khoom ntim khoom lag luam tau hais. Qhov ntawd txhais tau tias kev muag khoom ntau dua thiab txuag nqi.

Tab sis qhov tseem ceeb, Fedewa tau hais tias, yog cov kaus poom tawv nqaij ua rau lub qhov muag: "Nws lom zem ntau npaum li cas kev loj hlob tuaj yeem tsav hauv khw muag khoom."